"If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it."

If something isn't working, we've got to stop, figure out why and then try something new! 

If there's no return on your marketing investment, why would you plough more money into repeating the same failed exercise again? If you've got an employee not making the grade, why continue to employ them? And if you've got a client who doesn't pay, why continue to give your stock away for free? 

It's common sense, you would think, yet I see these issues time and time again. Perseverance is great, but being blindly stubborn will get you nowhere.  Simply put, if you always do what you've always done, you will always get what you've always got, so if you're not happy with what you're getting from your business, it's time to change what you are doing in your business.  Quit the bad habits and those proven unsuccessful enterprises that waste time, energy and money.

In two weeks’ time, as the end of the year approaches, some of us will make New Year’s Resolutions, some of us will already be thinking about what we can do to make next year a more successful year.  I am asking you this week to not only think about what you can do, but also to think about what you need NOT to do and what you need to QUIT doing.  Stop being the fool and get clever about how you can improve your business in 2014.