"If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it."

As anyone who follows me on Twitter (SusanGallagher@susanMPC) will already know, I am fond of the inspirational quote or two; I like read and hear what little pearls of wisdom others have to offer and see if I can't glean some insight, knowledge or lesson from them myself. After all, none of us is individually are as smart as all of us combined. This week I came across a quotation that really struck a chord with me and it’s with this quotation that I want to base this week's writing:

"If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it."
W.C. Fields

So, I know it's not the most linguistically beautiful quotation you've ever come across, but the sentiment is precisely right and incredibly relevant to a great many of you I'm sure.

As business owners, we must have no small measure of perseverance; no business can succeed without it. At some point or another, we have all felt tested by the challenges of running a business and thought (even fleetingly and in private) that it would be easier to give up on that client, that contract, that target or goal. However, we are all still in business and thriving so we must have chosen to persevere. That's where the first part of this quote comes in; the willingness to try, try again and the desire to achieve success.