"If at first you don't succeed, try, try again. Then quit. No use being a damn fool about it."

Sometimes us business owners can be a little too persevering, too trying and are blinded by our own stubbornness to allow our businesses to move forward as successfully and as easily as they might. Have you ever heard a disheartened business owner exclaim, "we've run this marketing campaign three times already and we still haven't seen any increase in sales!' ? Or the overly patient business owner who confides that their sales person, "didn't meet this month's target again," but nothing changes so next month they have the same failure to meet target once more? How about the stubborn business owner who has clients with hundreds or even thousands of outstanding pounds in bills overdue, but they continue to provide further goods and services because, "well surely they will pay up eventually," yet the debtors just keep on growing and growing and the cash flow dwindles smaller and smaller?

Do any of these scenarios sound familiar?  Well here's where the second part of the quotation comes into play; if you've tried and tried and things still aren't working, don't keep trying the same thing again; that's madness! Doing the same things over and over again and expecting different results is a fool's errand.