For a great many of the business owners I meet they
are working really long hours, sometimes more than 60 and yet they still find
it a real struggle to complete everything they need to do. This inability to
get all their work done tends to lead to an imbalance with other areas suffering,
whether it be family, health, fitness, or fun.
When you first start a business it can be hard work
and that will almost certainly involve long hours. The challenge is that this
becomes the norm and years after starting the business a great many owners
still find themselves working way too many hours and the promises they have
made to their families, friends and themselves, that someday it would get
easier just don’t seem to evolve.
It is possible that what’s happened here is the
owner has confused business with busyness.
What can be a problem for all human beings is that
we are in fact driven by our reptilian brains. Back in the day when leaving our
caves was a really dangerous event our brains came with a ready to use fight or
flight response centre. So at the first hint of danger our brains released
chemicals that drove us to either stand and fight or run for our lives.
In the past this mechanism served us really well but
now in modern days, where once it was your servant it may now have become your
master seeing danger everywhere and having you operate in a fear fuelled reactive
state instead of a proactive state.
Imagine if your sales are down a little, you receive
customer complaint, a supplier puts their prices up, a team member hands their
notice in, a job is late or you have to
do some rework the list goes on, during each of these events you will
get a blast of the fight or flight chemical cortisol. The hairs on the back on
your neck stand on end and you are primed again to react. Your brain is telling
you to keep on running and it is no wonder that a great deal of owners get
themselves into running a busyness.
What is needed is a change in thinking. Instead of
cramming everything you have to do into the number of hours you have in your
day, instead, remove from your day the hours you spend doing work you just
shouldn’t be doing.
So how do you do that?
In his brilliant book The 7 Habits of Highly
Successful People Stephen Covey introduced us to the idea that we decide how to
use our time based on two factors either importance or urgency or a combination
of the two. At any moment of the day we will find ourselves working in one of
four areas:
1.
Important and urgent this is a Demand on our time.
2.
Important and not urgent – here you find
yourself in the Zone your most
effective work will be done here.
3.
Not important but urgent – in this area
we may become Delusional that we are
making progress
4.
Not important and not urgent – these
tasks are normally classed as Distractions.
To make the most of this model you will need to
identify what is important in your business. The only way I know how to do this
is to have a really clear vision of where you are taking your business and that
vision has been transformed into a clear plan further broken down into time bound
goals.
Once you are clear what is important for your
business success you just need to review on a daily basis everything you are
doing and asking yourself the question! “is this helping me achieve my goals?”
The aim here is to either stop or delegate anything
that falls under the heading of a distraction. Delusional work is where you are
spending your time dealing with other people’s important work and the key here
is to learn to say NO and encourage people to solve their own problems. There
will always be demands on your time, but if you discover patterns forming or
the same issues repeating time after time, it may be time to create some
systems that solve the issue before they become urgent.
If you do the above what you will find is that you
will now have more time to invest doing the important work of your business,
and by doing this you will be far more effective.
So the key to taking control of your time is to get
really clear about what is important for the success of your business and
making that a priority in your diary.
If you would like help identifying what is important
in your business, setting goals, developing action plans, or systemising your
business, just give us a call.

